Search Engine Optimization Tips for Beginners

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Even if you’re new to the world of blogging, e-business, and website building, it’s still highly likely that you’ve heard at least a little about search engine optimization (or SEO). You’ve heard all about how picking up a few basic search engine optimization tips can take your traffic levels from middling to stellar and ultimately help your bottom line skyrocket. However, do you know how important SEO really is? The truth is it’s very important – so important it can literally make or break the success of your site. Read on to find out what a difference SEO can really make for you!

Search Engine Optimisation Tips Help You Maximize Your Content

You could be writing the most entertaining, informative blog on the planet or offering the very product that’s bound to revolutionize society forever on your website, but none of that will make a bit of difference if your target audience can’t find you. Search engine optimization tips help you maximize the visibility of your website by teaching you how to research popular keywords and key phrases related to your niche of choice and successfully incorporate them into your content. You’ll show up in more web searches on that keyword and your site will be delivered right into the hands of exactly the people you’re trying to reach.

Search Engine Optimization Tips Teach You the Importance of Keyword-Rich Links and URLs

While it’s important which keywords you use, of course, how you use them is even more important. Search engine optimization tips teach you the importance of making sure popular keywords are part of your URLs, your domain name, and even the anchor text attached to links that lead to your site from other sources. Once you understand this properly and put your knowledge into action, your site easily stands a chance at being propelled to the top of searches on Google, Yahoo, MSN, and more. Imagine how easily being at the top of such heavy-hitting search engines can improve your bottom line!

Search Engine Optimization Tips from the Experts Can Take Things to the Next Level

Eventually, you’ll find that you’ve learned all the basics in regards to SEO. However, don’t make the mistake so many e-merchants and bloggers make and decide that your journey should end there. People who are truly serious about making their sites the very best they can be are looking to rival the biggest websites out there and the best way you can do this is by looking into professional e-commerce and web marketing courses on search engine optimization tips. There’s only so much you can learn by combing the web for information on your own. Why not find out the secrets behind the sites that have become household names because of SEO? Once you do, the sky’s the limit!

Four Important Search Engine Optimization

Search engine optimization techniques ensure that websites are indexed in search engines such as Google which in turn ensures that websites receive genuine traffic and revenue. There are various ways website owners can optimize their websites and these techniques include using software programs or campaigns to get genuine traffic. Listed below are 4 important search engine optimization tips that can help your website get indexed in Google.

Search Engine Optimization Tips #1 – Before deciding which method of optimization you want to opt for, remember that each method has its own advantages and disadvantages. There is no full proof method that will only offer benefits however, some methods offer more advantages compared to disadvantages. While optimizing your website, remember to use white hat techniques or approved techniques of optimization since these techniques will ensure that your website gets indexed in Google. White hat techniques do not index websites in Google immediately but they ensure that websites do not get banned or black listed.

Search Engine Optimization Tips #2 – There are various software programs in the market that can market your website or optimize your website for you. Article submission programs are an instance of such software programs. The advantage of using an article submission software program is that the selected program can submit many articles in a short span of time on websites that are selected by you. However, the disadvantage of using cheaper programs is that, cheaper programs can make mistakes while submitting articles which can have adverse consequences.

Search Engine Optimization Tips #3 – Pay Per Click advertisement is considered to be one of the best ways to get genuine internet traffic to your website and this technique is cost-effective. Google AdWords program is an instance of pay-per-click advertisement. The main benefit of opting for this form of advertisement is that only people who are interested in your product click on the link provided by you and this ensures that your website receives genuine traffic. Another important benefit of this form of optimization is that the business owner can choose the terms and conditions to market your website. In addition, business owners or website owners only pay when people click on their sponsored links which makes this method of optimization cost-effective.

Search Engine Optimization Tips #4 – Website owners who do not have the time or knowledge to their optimize websites on their own should consider consulting with companies that offer SEO services. These companies offer various packages through which website owners can get indexed in Google and in turn get revenue when people visit their websites, buy products or opt for the services provided.

Experts Reveal Search Engine Optimization

Putting your business on the internet does not assure instant success. While you can take advantage of the Web’s wide market reach and its commercial possibilities, without an active stream of visitors, your site – and your business – will just languish in the vast Internet databank. To ensure your site gets a regular and significant amount of traffic, here are some of the most important search engine optimization tips utilized by experts.

A website is now an important requirement for setting up and maintaining a business. It allows more customers to contact you and know more about you. It enables you to present your products and services efficiently and extensively. Interactive features encourage faster business-customer communications. That’s why you need to look into search engine optimization techniques so that all these utilities are known to your potential clientele.

Publish quality content tops the list among search engine optimization tips that we learned from professionals. In the Internet where a huge amount of information all compete for our attention, only the most meaningful, sincere or entertaining will stand out. Build your site with well-written write-ups or impressive images. Offer your visitors content that highlights your business, and offers assistance and answers to visitor’s questions as well.

Number two strategy is to work on link building. Link building moves up your website search engine rank results. To do this, you ask other websites such as newsletters, e-zines, blogs and online magazines to host articles leading to your website. You can also exchange links with them so that you can host links that connect directly to each other’s websites. This helps spread you website address across the Internet.

To build links, a lot of websites are even dedicated article directories that catalog online articles to promote page rank increase. Link building is not easy work, and you should study it diligently or ask professional help to do this correctly. This is to ensure effectively, and to avoid pitfalls, such as being linked together with offensive sites or pages that just attract spam.

Social bookmarking is another one of the search engine optimization tips that requires time and proficiency. This strategy stands on the idea that social network sites such as Facebook, Twitter, or Digg also act like search engines that can bring in more traffic to your site. The difference is, while search engines rely on technicalities such as statistics to determine your ranking, social sites rely on users’ subjectivity to determine your site’s popularity. For example, relevance of your article or link is determined in Digg by the number of votes it got, while on Facebook, the more comments you get on your note, the more contacts will notice it.

Search engine optimization tips also include creating keyword-rich titles, installing a site map, or using webpage elements such as tags, headers, and backlinks. All these technical tools and strategies can be used as you build and update your website. Executed effectively, this will result in more unique visitors to your site, which hopefully helps spread the word about your business.

Utilizing search engine optimization tips can be the most powerful advertising campaign for your business. SEO is highly beneficial for businesses wanting to maximize the Internet that a whole professional industry can be built on this practice. But the buck doesn’t stop here. Ultimately, it is the quality of your products and brand of your service that will help your business prevail.

Simple SEO WordPress Techniques

In this article, you will learn the best search engine optimization tips for WordPress. WordPress is the most effective traffic generation program to use. However, some none-techie small business owners shy away from using WordPress because they think it’s a difficult application. But, it’s not. WordPress is quite easy to learn and you can have a WordPress Blog up and running in a matter of a few minutes.

Now although the search engines LOVE WordPress blogs, you still need to learn some key points when it comes to search engine optimization (SEO) so that your blog posts can be found on the internet. And you do not have to be an SEO expert to execute these simple SEO strategies for your blog. You just simply need a little knowledge and the will to apply what you learn so that you can start seeing results.

Here are 5 Simple SEO WordPress Techniques

1 – PERMALINKS: When you create a new page or a new post, WordPress will generate a standard URL which consists of a question mark followed by numbers. When you use these raw links, it’s hard for the search engine spiders to attach themselves to it. As a result, the site will not be listed in the directories. So, to avoid this, a special permalink code is needed. The code should be placed in your permalinks custom section of your WordPress admin. Simply go to ‘settings’, then ‘permalinks’, then choose ‘custom’ and put this code in the field: /%post_id%/%postname%/ and click save. Now, instead of having a long ugly URL, you will have a URL with whatever keyword you assign to it when creating your post.

2 – TITLES: When creating your blog posts, make sure that you put the keyword that you are using for your post in the title. Since the spiders read from left to right, It is best to add your keyword first and then your title for the blog post. For example: Let’s say your keyword is “best search engine optimization tips”, write your title to look like this: “Best Search Engine Optimization Tips: 5 Simple SEO WordPress Techniques”. Always start the title off with your keyword and then put your actual title next to it. And try to come up with catchy titles to entice your target readers to click on your post.

3 – BODY: As you write your content for your blog post, be sure to start your first sentence in your first paragraph off with your chosen keyword. Then as you continue to write, simply incorporate your chosen keyword no more than 3 times throughout the article. Do not over do it because it will look spammy and the search engines to not like that.

4 – TAGS: WordPress has a section on the right side of your post section called TAGS. Here is where you will put your keywords for your blog post. The best thing for you to do is to not put more than 2 or 3 relevant keywords. Anything more than that will confuse the spiders when it comes to indexing your content. The first keyword tag should be the keyword that you are using in your title. So, for example, if your keyword is “Best Search Engine Optimization Tips”, then that should be the first keyword in the TAG section. And the other 2 keywords would be perhaps “Best SEO Tips” and “Simple SEO WordPress Techniques”. Again, just be sure that it is relevant to your post.

5 – PING SERVICES: Using ping services such as pingomatic.com or pingoat.com allows you to send signals to the search engines to inform them that you have posted new content on your site. When you alert them, they send the spiders to your site to crawl your content to index it accordingly.

Free Search Engine Optimization

Search engine optimization (SEO) can be defined simply as the art and science of getting your website to come up at a higher ranking on search engines than do most or all other sites that have similar content and a similar target audience.

With the billions of web pages and hundreds of millions of web sites live on the Internet today – and more going live every day – if you want your site to be found it is going to take more than luck. It is going to take a solid SEO campaign.

Some people who dabble in search engine optimization believe that they can never really crack the SEO code. “After all, isn’t it true that Google and other major search engines do not share their indexing algorithms (i.e., secret formulas for how they rank websites)?,” you may have heard people ask.

Of course, there are always rumors floating around on blogs about what little tricks you can do to catapult your site to the top of the rankings in a flash. But, think about it: if it were that easy, those tricks would soon stop working since everybody else would be trying them, too. And, at the end of the day, there are only 10 spots on the first page of any major search engine site.

In reality, cracking the SEO code is not a matter of following fads and trends. And, it is definitely not a matter of tricking search engines into ranking your site well. Rather, good search engine optimization is about understanding how search engine sites “think” and then faithfully following a set of consistent best practices to get you where you need to be.

If you are looking for free search engine optimization tips, here they are:

1. Start with the end in mind:

You need to start any SEO campaign needs by first figuring out which keywords for which you will be targeting and optimizing your site. Proper keyword selection is a must. You need to find keywords that are relevant, experience a high number of daily searches, and yet have few other sites competing for those keywords. Yes, there are still good keywords left in your niche or industry, no matter what anyone else says.

2. Provide quality, useful content and refresh it often:

Search engines love to serve up the right content to the right people at the right time. If you provide good, relevant content and refresh it often, search engines will love you – guaranteed.

3. Leverage meta tags:

Most people in the industry say meta tags – those invisible bits of text on your site that only search engines read – are dead. I say that’s not entirely true. Every little bit helps.

4. Keyword-optimize your content:

Make sure that every page of your site is well-optimized. Choose one or two keywords per page of your site and make each page all about those keywords. But, avoid “stuffing” your site with too many keywords.

5. Build a tool or widget that people find truly valuable:

This is similar to #2 above. Create a useful, unique online calculator, game, dictionary – whatever. Make it interactive. If it’s good, people will link to it and use it often.

6. Get backlinks to your site:

Speaking of links: SEO is all about backlinks. The more high-PageRank, quality, relevant and popular sites that link to your site, the better your site will do in the rankings.

7. Measure, measure, measure:

Good SEO is all about being able to measure how you are doing, week to week and month to month. Install a good analytics package to track visits to your site. Check your rankings at least once per month and note if you are improving and where.

Search Engine Optimization to Boost Your Ranking

The Internet is filled with tons of Search Engine Optimization Tips. The importance in getting free web traffic through an organic search has caused immense interest on the subject Search Engine Optimization.

Website optimization is an on-going process since the search engine algorithm is subject to changes whenever bad practice SEO professionals are able to abuse it. However at this point in time, on-page and off-page optimization are the crux in getting a website ranked well with the search engines.

* Search Engine Optimization Tip – On-page Factors

These are criteria that are incorporated in the content of a web page. Web page optimization starts here and since it is subjected to human manipulation, off-page factors are deemed more important. However, that is not to say that on-page factors are not important at all. If you were to compare a web page that is not optimized at all as compared to another that has been optimized, the answer will be obvious!

On-page can be further separated into visible and those that are non-visible to an online visitor. The recent buzz on the Internet is that visible on-page factors are more important as compare to the latter since website is build for human consumption. What a human visitor can’t see is deemed to be useless and might be subjected to search engine manipulation. Non-visible on-page factors are meta-tags, which are good breeding ground for Spam is getting less vote of confident from the search engines.

* Search Engine Optimization Tip – Off-page Factors

Off-page factors are back links and more back links! The idea might sound simple to you but the actual process of acquiring those links is a tedious and time-consuming process. With this problem on hand, many software have started to appear on the Internet to address this tedious process, which I am skeptical. However that does not stop my search for such powerful software.

The rate of acquiring these back links is important as well. Search engine is careful with website that acquire tons of back links over night and deem this action as link Spam. Therefore it is a good practice to implement a link strategy to obtain those precious back links at a steady and constant rate.

Back link is important since each and every back link is a vote of confidence on your website. Equally important is the source of that back link. If your site is on dog shampoo, a back link from a site that is selling watches will be deem of less important by the search engine.

Finally if the back links are from like minded nature of business, the more the merrier! The subject of link management is delicate subject and it might be a good idea if you could read a book on it.

Search Engine Optimization Tips

Every internet marketer or webmaster aims to have their websites in the first page of the organic search results for their targeted keywords. In this article, I’m going to reveal some vital search engine optimization tips that will boost your chances of being listed in the Top 10 results for your chosen keywords.

SEO has its advantages. It’s free, unlike pay per click where you have to pay every time someone visits your site, regardless of whether they buy anything or not. Being listed in the organic search results may also attract more visitors to your site than the paid listings; people are not inclined to click on ads and prefer to click on natural search items.

The downside of SEO is that search engines change their algorithms often; but don’t worry. By following the search engine optimization tips below, you’ll stand a much bigger chance of being listed in the Top 10 for your desired keywords and keeping your position for a long time to come.

Keywords must be in the anchor text of incoming links.

A different site linking to you counts as a vote in the eyes of the search engines. And if the anchor text of the incoming links has your keywords in it, then you will have better chances of ranking for those keywords.

Keywords must be within the title tag.

The search engines place great emphasis on the title tag; it tells them what your website’s topic is about. Place your keywords at the start of the title tag for best results. The title tag must not be longer than 60 characters.

Play it safe with your keyword density.

There is no specific rule regarding the “right” keyword density, because the search engines change their algorithms often. There have been theories that Google considers a keyword density of more than 2% to be spamming, but Yahoo and MSN are fine with up to 5%.

Different SEO experts have mixed opinions on the ideal keyword density; so don’t focus all your energies on this. Just mention your keywords near the beginning and write naturally. To be on the safe side, aim to have no more than 2%, but space out your keywords from each other so they would look natural in the eyes of the search engines.

Put your keywords in headings (within the H1 tags, H2 tags, etc.)

The search engines place great emphasis on words between headings (H1, H2, etc.) so it would be a smart idea to have your keywords placed within them. Just make sure that the keywords are suitable to the content and you’re not “forcing” them.

Put bold, strong, or italicize tags between your keywords.

The search engines take more notice of words that are either bolded or italicized, so placing your keywords within the bold, strong, or i tags can help you rank higher for those keywords.

Put your keywords near the start of your content.

Although this does not count as much as the search engine optimization tips above, putting your keywords at the beginning of your content (not necessarily html code) is a good SEO strategy because the search engines place great emphasis on the first few parts of your webpage.

Put your keywords in metatags.

Google overlooks metatags, but Yahoo and MSN still read them. So spend a few seconds putting your keywords in metatags to add to your search engine credits.

Put your keywords within alt tags.

The search engines can’t read graphics or images, but they can read the text descriptions within the alt tag. If you have images on your site, fill in the alt tag with your keywords, but don’t overdo it.

Target specialized keywords.

Some keywords have very high competition that you have lesser chances of ranking for them. If you have a target audience or niche, it might be a good idea to focus on those keywords that are more targeted and have less competition. For example, instead of having a competitive keyword phrase like “jobs bartending,” you can focus on “alabama bartending jobs” if your target audience is in Alabama.

Observe keyword proximity.

Keyword proximity is the closeness of the keywords to each other. For example, you’re optimizing your webpage for the keywords “marketing strategies.” If you have “marketing” in the first sentence and “strategies” in the 4th sentence, it still counts but doesn’t have as much effect as having “marketing strategies” together without any words in between. Keyword proximity is used for keyword phrases that have 2 or more words.

Never engage in keyword stuffing.

Don’t fill your content with keywords unrelated to your topic. This will have a negative impact on your search results for other targeted keywords. Never stuff your content with keywords deliberately, especially those unrelated to your content. If the search engines see you filling keywords in an unnatural way, you might get banned from the search results.

Search Engine Optimization Tips

I want to share with you some search engine optimization tips for avoiding many of the common mistakes made when trying to optimize a site. It is surprising to me how many professionals make these mistakes when they are working for a client. The truth is, they are easily avoided when you pay close attention to the basics. My goal is to share with you four basic errors made when trying to optimize for a front page ranking. They are, of course, easy to correct.

Keyword Research Errors

When a person goes to Google, Yahoo or Bing and enters a word or phrase to search for what they are doing is searching on a keyword. In good SEO you want to match the search words with the keywords on your page so that when someone searches for a particular word or phrase your page is likely to show up on top. There is a method to choosing keywords that is proven time and time again to work. The best keywords or phrases are those that are relevant to your website, to your product or service, that have a high search volume, anything over 7,000 monthly searches is okay, and shows little competition for that keyword or phrase.

Relevancy is obvious. If you sell purple widgets then a keyword like silver earrings is not relevant while violet widgets may be one that works well for you. To understand the relationship between popularity (p) or global monthly search volume and competition (c), I use the Keyword Effectiveness Index or KEI.

The KEI will return a number, a ratio (n:1) that gives you an indication of how easy it will be to rank for any given keyword or phrase. The higher the number the easier it should be to rank for that keyword or phrase.

Many people, however, make the mistake of choosing keywords that look cute or appeal to them without doing the hard work of ranking those keywords against a particular standard. That is an error.

Keyword Stuffing

Another significant keyword error is keyword stuffing. This error manifests itself in two forms.

Too Many Keywords in The Keyword Meta-Tag: Many people put every possible keyword in their meta-tag for keywords. That is a mistake. By stuffing the meta-tag with too many choices, the search engine spider has no clue which keyword you want to rank for so it discounts them all. The solution is simple. Include two, and only two, keywords or phrases in your keyword meta-tag. First list the keyword you want to rank for on that page and then list the site core keyword. Say, for example, I sell purple widgets and I have a page on widget uses. Widget use has a KEI of 345.32, pretty good. My page keywords for my page on widget uses will be “widget use, purple widgets” and that’s it. No more. Now when the search engine robot sees the page it will know that I want to emphasize widget use and the site is all about purple widgets. No need to try to fool the robot, it doesn’t work anyway.

Too Many Keywords in the Content: The second instance of keyword stuffing is to place the keyword you wish to rank for in the body of your content more than 3% of the total content. My basic rule of thumb is to include the keyword I want to rank for three-times in the content of any page. I place it in the first 50 words in as natural a position as possible, in the last 50 words again worked in naturally and one time in the body of the page. Any more than that and Google especially will penalize you big time.

Quality Content

In real estate the three most important things are location, location and location. In SEO the three most important things are content, content, and content. Yes, content is king. Presenting poorly written, irrelevant content is useless to your reader and the current level of sophistication of the search engine spiders is such that they can sniff out poor and irrelevant content better than any human can. So the key here is to write quality content and present it in a straightforward manner. Anything else is a grave mistake.

Graphics

Search engine robots detect text and skip over graphics. The only exception to this general statement is that when they see a code for an image, the spider looks for the “alt” tag, a textual description of the graphic. If it is missing then your site is penalized.

So graphics have a negative effect on your site if they are overused, there are more graphics than text on a page or if they are missing an “alt” tag or the tag is empty.

Follow these few search engine optimization tips and you’ll increase your chances to rank high, perhaps even on the front page of Google.

Search Engine Optimization

If you have need of a Search Engine Optimization (SEO) tip or two, read on. Whether you have come across any of these pointers before or not, it’s always useful to read them again to ensure you’re actually using them to maximize your full potential.

The first Search Engine Optimization tip is to make sure you don’t over-stuff your article, blog post or web site with too many keywords. If it doesn’t have a natural flow, search engines won’t like it and you won’t achieve the results you need.

Another critical pointer for your website is to have as many relevant incoming links as possible. However, you need links to more than just your home page. If lots of your pages have different incoming links, search engines will assume your site has tons of valuable content and your site will be more successful.

The more relevant two-way links you have, the better off you are. Your site link will then appear whenever the sites you linked to are searched by the spiders so you get indexed quicker. This helps to boost your overall site ranking in Alexa and the search engines.

It’s vital to check the rankings of the sites you link to as higher ranking sites benefit you more in the long run. (Dot) Gov and (dot) edu sites carry greater weight than others so if you can grab a link to them, do it! Study the links of the sites you link to as they also have a bearing on how well your site is optimized.

You must do your keyword search thoroughly before you even start writing your material. There are numerous programs that can help you determine the best keywords for your niche so you can achieve the right balance. Having the most used keywords is not the smartest way to do it so research is essential.

An often neglected SEO tip is to ensure you have your “unseen” keywords added to your site correctly. Ensure your HTML title tag has the right keywords. Search engines consider the title tag as holding the greatest weight of all the page elements and so must contain your most relevant keywords.

Ensure your meta tag descriptions are added for each page of your site. The search engines use these to write a short description under the title of each page for their own purpose and it’s often this specific description that will attract visitors to your site.

You can read one Search Engine Optimization tip or 100. Nothing matters unless you actually put into practice the information you read. The pointers here are just the tip of the iceberg so you should do as much research as necessary to fully understand what you’re doing. Otherwise your website might as well be invisible.

Basic Search Engine Optimization For Newbies

If you are a just starting to learn how to optimize your pages, then I know how you feel. There are a lot of information out there telling you what to do but are these for beginners like you? Here are the search engine optimization tips that you can easily implement on your site if you are just learning the ropes of optimizing your pages today.

Assess your current online situation. This means that since you are just starting to do this, you have to study how well will you fare with your competitors if you push to write about the topic that you have in mind. For example, if you decided to create a website about baby diapers, then run a simple search on Google by typing the topic of choice and hit the search button. Look at the figures above to see the number of people who are talking about baby diapers. Now you have a rough idea of your current standing and search engine optimization techniques that you have to do to rank your pages if you are going to write about this topic.

Next is for you to do your keyword research right. Go to Google free keyword tool and then type the keywords that you want. The best way to do this is to type general words to specific ones to get the best results. Let’s take the example of baby diapers again. You can type ‘baby diapers’ on the first line, then add some specific descriptions like ‘cheap baby diapers’,’affordable baby diapers’ and ‘low cost baby diapers’ then start the search. Look at the global monthly searches, as part of search engine optimization tips for beginners, you have to remember that the higher the number in global searches, the more competitive it is for you if you will choose those keywords. So just grab those keywords with good amount of searches but has low competition. Make a list of these words and use these as guide in optimizing your entire website, article titles, images to name a few.

After knowing which keywords to use then you need to write articles to post on your website. You can do this on your own, if you have the time. But if you have the resources, you can also outsource this task instead. You can check out SEO company that are offering article writing as part of their roster of SEO services for beginners like you. You just have to share the keywords that you already have in your list and let them write the quality posts for you. Again, this is just another option to take but if you are more comfortable in writing the articles for your website then that is fine as well.

Effective linking is the next tip that you need to learn after posting quality articles in your website. This is part of the list of search engine optimization tips that even seasoned website owners do consistently. You can do this by using your keywords as anchor text to link to another article that you have on the website. That is why it is important to keep writing quality articles so you have more pages to send links to within your website. But just like what is taught in advanced SEO training, you also have to link from your articles to other quality sites that complements well to your main topic. For example, if you are talking about ‘affordable baby diapers’ then you can link to a website that talks about great ‘gifts for baby shower parties’. That is a good way to link the content of your website, and what other SEO specialists did to rank their websites well.

So there you have it. These are just some basic search engine optimization tips that you can do today to increase the chances of ranking your website pages well and get more online exposure. You can get to the more advanced techniques after but it is always best to focus on the basic ones first since you are just starting to learn how to properly implement these SEO techniques on your website.