If you are a just starting to learn how to optimize your pages, then I know how you feel. There are a lot of information out there telling you what to do but are these for beginners like you? Here are the search engine optimization tips that you can easily implement on your site if you are just learning the ropes of optimizing your pages today.
Assess your current online situation. This means that since you are just starting to do this, you have to study how well will you fare with your competitors if you push to write about the topic that you have in mind. For example, if you decided to create a website about baby diapers, then run a simple search on Google by typing the topic of choice and hit the search button. Look at the figures above to see the number of people who are talking about baby diapers. Now you have a rough idea of your current standing and search engine optimization techniques that you have to do to rank your pages if you are going to write about this topic.
Next is for you to do your keyword research right. Go to Google free keyword tool and then type the keywords that you want. The best way to do this is to type general words to specific ones to get the best results. Let’s take the example of baby diapers again. You can type ‘baby diapers’ on the first line, then add some specific descriptions like ‘cheap baby diapers’,’affordable baby diapers’ and ‘low cost baby diapers’ then start the search. Look at the global monthly searches, as part of search engine optimization tips for beginners, you have to remember that the higher the number in global searches, the more competitive it is for you if you will choose those keywords. So just grab those keywords with good amount of searches but has low competition. Make a list of these words and use these as guide in optimizing your entire website, article titles, images to name a few.
After knowing which keywords to use then you need to write articles to post on your website. You can do this on your own, if you have the time. But if you have the resources, you can also outsource this task instead. You can check out SEO company that are offering article writing as part of their roster of SEO services for beginners like you. You just have to share the keywords that you already have in your list and let them write the quality posts for you. Again, this is just another option to take but if you are more comfortable in writing the articles for your website then that is fine as well.
Effective linking is the next tip that you need to learn after posting quality articles in your website. This is part of the list of search engine optimization tips that even seasoned website owners do consistently. You can do this by using your keywords as anchor text to link to another article that you have on the website. That is why it is important to keep writing quality articles so you have more pages to send links to within your website. But just like what is taught in advanced SEO training, you also have to link from your articles to other quality sites that complements well to your main topic. For example, if you are talking about ‘affordable baby diapers’ then you can link to a website that talks about great ‘gifts for baby shower parties’. That is a good way to link the content of your website, and what other SEO specialists did to rank their websites well.
So there you have it. These are just some basic search engine optimization tips that you can do today to increase the chances of ranking your website pages well and get more online exposure. You can get to the more advanced techniques after but it is always best to focus on the basic ones first since you are just starting to learn how to properly implement these SEO techniques on your website.